“It’s a results industry”, they tell us. And they’re right. Failure comes with a heavy price. What’s less immeditately apparent, and less reasonable, is the price of success.
You could forgive Roberto Di Matteo for wondering why he bothered to get West Brom promoted in the first place. In his first season in charge, he led them to second place in the Championship, thus restoring them to the Premier League. In doing so, his style of football won plaudits from fans and journalists. The Baggies had boing once more.
They made a decent start to life in the Premier League too. After an opening day mauling at Stamford Bridge, they won at the Emirates and drew at Old Trafford. Since then they’ve been patchy, with a record of 13 defeats from 18 games. But then, yesterday morning, Roberto Di Matteo was sacked.
I think the Italian can be very proud of his 18 months in charge of West Brom. As things stand, WBA are just one point behind neighbours Birmingham, whose manager Alex McCleish seems to be under little immediate threat of dismissal. They’re also just three points away from an Aston Villa side who spent £24m on a striker this window. Considering his limited resources, Di Matteo has done a good job.
Yes, West Brom are in danger of going down, but then they’re West Brom. The ‘Boing Boing’ Baggies epitomise what it is to be a yo-yo club. I understand they’re keen to stay in the Premier League, but going down would be no disaster. Another few years of parachute payments and a track record of success in the Championship would soon see them back in the top flight.
Instead, they’ve gambled on short-term success by sacking a hugely promising manager. Di Matteo needn’t worry: another appointment will come. From now on, West Brom could find themselves watching a very different kind of football: the current favourite to take over is pragmatist supreme, Sam Allardyce.
Another issue is the timing. Why sack a manager now, just a few days after the transfer window was closed? If West Brom were really serious about staying up this season, they could’ve dismissed Di Matteo a few weeks back and given the new man money to spend.
I feel for Di Matteo, and I feel for the West Brom fans. It looks to me like their chairman is trying to show them he’s eager to keep the side up. In truth, he would’ve been better off supporting the manager he had with funds in the transfer window.





